Turning Apartments into Communities

With more than 25 years of experience in the multifamily industry, Sara Ogle has brought her vision to life through Shut The Back Door, a resident engagement and retention consultancy focused on helping communities thrive. The company specializes in creating memorable, purpose-driven experiences that keep residents engaged, connected, and loyal.

The mission of Shut The Back Door is simple: to help property management companies and businesses strengthen relationships, build vibrant communities, and retain customers through strategic engagement and event-driven marketing.

Resident turnover remains one of the most significant—and costly—challenges in multifamily housing. The average cost of turnover ranges from $1,000 to $5,000 per apartment annually. With an industry-wide move-out rate of approximately 33 percent, even modest improvements in resident retention can result in substantial cost savings.

The true cost of apartment resident turnover includes, but is not limited to:

• Lost rental income

• Maintenance and repairs

• Deep cleaning and junk removal

• Marketing and leasing fees

• Administrative and operational time

A local Hampton Roads property manager shared the following testimonial:

“She goes above and beyond by actively working with and supporting the very community she serves. Her commitment is evident in how she shows up for residents, builds meaningful relationships, and creates a welcoming, supportive environment. She is deeply invested in the well-being of her community, and her dedication makes a lasting and positive impact on the lives of those around her.”

Sara understands that resident retention begins with genuine connection. Through customized resident programming, themed events, creative partnerships, and proven engagement strategies, Shut The Back Door bridges the gap between management teams and the communities they serve.

This approach transforms properties into destinations, buildings into neighborhoods, and residents into brand advocates.

Start saving money in your operating budget—and become a hero to your property owner.
To learn more, contact Sara Ogle at [email protected] or 757.714.2996.