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THE PROPERTY MANAGEMENT STRATEGIST
CONSULTING, TRAINING & STAFFING COMPANY

FILLING GAPS . BUILDING TEAMS . WHEN YOU NEED HELP WE SHOW UP
Staffing gaps can happen at any time. Whether you’re dealing with a sudden vacancy, need support during a lease-up, or simply want a skilled professional to step in, The Property Management Strategist is here for you across Central Virginia and the Charlottesville area.
This is not a general staffing solution. PM Strategist connects clients with pre-vetted, experienced multifamily professionals. Training goes beyond the basics, with each team member prepared in-house prior to placement—arriving ready to contribute from day one.
For organizations in need of onboarding support, customized programs are developed to align with specific operational needs. Temporary staff are equipped to hit the ground running, eliminating the need for extended ramp-up time.
Founded by Jean Norman-Hayes, a Richmond-based industry veteran with more than 30 years of experience across conventional and affordable portfolios, the company is grounded in a clear philosophy: Excellence in Property Management begins and ends with people. Prioritizing people over process is more than a tagline—it is the foundation for how teams are led, trained, and transformed across the multifamily housing industry.
The mission behind the company is rooted in firsthand experience. Time and again, property management teams were seen operating under-resourced, undertrained, and unsupported. Residents—families, seniors, and working individuals—were often left navigating systems managed by professionals who were overwhelmed or underprepared. At the same time, talented team members faced burnout, contributing to ongoing staffing challenges.
What began as a desire to better support property management teams evolved into the launch of The PM Strategist Consulting, Training, and Staffing—an initiative designed to create meaningful, lasting impact across the industry. Because property management deserves specialized support, not generic solutions.
Every training program delivered, every temporary professional placed, and every organization supported contributes to a larger mission: building stronger, more confident property management teams throughout Central Virginia.
At its core, the belief is simple—people, not process, are the foundation of great property management. When teams are confident, well-trained, and supported, residents thrive, communities stabilize, and organizations grow. That is the standard upheld every single day.
Contact The Property Management Strategist Today
804-461-3329

Greater Richmond, VA
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